The Brief:

In the lead up to winter, Albury’s CBD on the Murray River was preparing to light up for the second edition of WinterGlow. The festival has quickly become one of the city’s signature celebrations, transforming QEII Square and Dean Street into a vibrant nighttime wonderland.

Free and family friendly, WinterGlow invites locals and visitors to experience snow, glowing light displays, live music, roaming performers, interactive workshops, markets and food stalls. Proudly presented as part of the NSW Government’s Open Streets Program, this initiative showcases the best of Albury after dark and celebrating the magic of winter with community at its core.

The Collaboration:

Using acta, Tina Giles, Event Officer at Albury City Council, brought this year’s edition of WinterGlow to life with standout talent. Through the platform, she secured headline DJ YO! MAFIA and added roving performances from Outrageous Entertainment.

From the first conversation to confirmed bookings, acta streamlined the entire process. Tina began discussions with Vienna Bradley at Mushroom Group, and all enquiries, fees, contracts, technical requirements, accommodation and travel were managed in one place, giving her the clarity and confidence to focus on delivering an unforgettable festival experience.

acta made it so easy to bring together such high-quality talent for WinterGlow. Having all our communication, contracts, and logistics in one place meant we could focus on creating an incredible event for the community. - Tina Giles (Event Officer, Albury City Council)

The Outcome:

WinterGlow lit up the centre of Albury with music, light and celebration, drawing more than 10,000 people into the city. Snow machines settled a wintry layer over the streets and market stalls stretched through the precinct, building a festive atmosphere.

A highlight was YO! MAFIA’s headline set had the crowd moving in QEII Square to close out the evening. Around the festival, Outrageous Entertainment kept audiences engaged with stilt walkers, LED performers and fire artists who added colour and energy at every turn. The festival surpassed expectations, with locals and visitors alike embracing the celebration throughout the weekend and eagerly awaiting the festivals’ return next year.

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