Background

Located in the heart of the Orange CBD, The Greenhouse of Orange is an urban oasis that offers exceptional hospitality in a relaxed, family-friendly environment.

Renowned for its hosting of exceptional live bands, pianists, duos, and solo acoustic artists who regularly perform Friday through to Sunday, patrons are spoiled for choice. From romantic date nights to fun family outings, The Greenhouse of Orange features entertainment for all occasions.

The Re-Launch

The Greenhouse of Orange re-launched their renovated venue in 2022 with a clear mission in mind - provide high-quality entertainment for their patrons. To achieve this, they created an entertainment schedule to feature performances from local favourites, along with regular appearances from premium interstate artists.

However, sourcing, booking, and managing different artists 5 days a week across 3 venues proved challenging. Prior to acta, The Greenhouse of Orange had been using multiple 3rd party agencies to assist in booking talent, which often resulted in communication issues, logistical errors and steep commissions. The Greenhouse of Orange was seeking a way to automate, digitise and streamline their talent booking and management process, to ensure that artists were provided with all performance-related information in real-time, leaving them to focus on what they do best.

Joining Forces

In August 2022, The Greenhouse of Orange discovered how acta had simplified the talent booking and management for a multi-day festival in Queensland resulting in a smoothly run event that was a huge success.

They learned that through the acta platform, not only did the festival organiser have direct access to all the talent they wished to book (both represented and unrepresented), they were also able to manage all talent communication, contracts, planning, event documents and invoicing through a single, easy-to-use interface.

Shortly after, The Greenhouse of Orange booked a few discovery sessions with the acta team, and it quickly became clear that acta’s time saving, transparent event technology was the solution to the many issues the venue was facing.

Working with acta has been a game changer for us. With acta's assistance, we have been able to curate the perfect entertainment schedule for our patrons while also saving time on admin tasks and considerably reducing our administrative efforts. We're thrilled to have acta as our exclusive and direct talent booking and management tool. - Michael Rudd

Since November 2022, The Greenhouse of Orange have used the acta platform exclusively to book and manage all talent for their monthly entertainment schedules.

Getting Started

After agreeing on a partnership with acta, it was time to get to work. The first step was to migrate The Greenhouse of Orange’s cumbersome booking processes onto acta.

Existing talent relationships were onboarded onto the platform, with acta taking full ownership of the process. Within 2 weeks, all profiles were live and ready to receive their first enquiry. In addition, The Greenhouse of Orange gained access to the wider acta talent directory, featuring top tier general and celebrity talent across all performance genres.

Next, Tusi Sola & Michael Rudd (F&B Managers) were added to the acta platform as talent bookers. One week later, the November entertainment schedule for The Greenhouse of Orange was digitally re-created inside the platform, and all talent started directly communicating with Michael & Tusi.

Just five days later, all talent required for the month were contracted to perform. Simple and easy!

In addition to benefitting from the platform’s features, acta’s support team, boasting strong relationships within the music and greater entertainment industries, introduced The Greenhouse of Orange to many new and exciting talent previously unavailable to them, who have since been booked by the venue for both weekly entertainment nights and special events.

This included the venue’s inaugural Melbourne Cup Day, which saw Sydney-based powerhouse duo Duke Music perform for the first time in Orange, to glowing reviews from both patrons and the venue.

Another huge value-add to The Greenhouse of Orange was acta’s premium Public Liability Insurance package, which automatically covers all talent bookings managed using acta. The venue was excited to learn that the platform automatically generates and implements an insurance certificate for each artist, eliminating the need to chase talent for their details, whilst being safe in the knowledge that every booking was insured.

Moving forward, acta has continued to work very closely with The Greenhouse of Orange to ensure that their entertainment schedule is confirmed months in advance, as well as providing VIP customer support whenever required.

The Outcome

It has been a little over 4 months since The Greenhouse of Orange adopted acta as their platform of choice for talent booking and management, and the results are clearly visible.

As of the beginning of March 2023, The Greenhouse of Orange has made a total of 350 bookings through the platform, and on average, the processing time has been reduced by 50%. In addition, the venue has noted a significant reduction in cancellations and re-bookings.

Given that all contracts, invoices, and supporting information required to book and manage talent are easily accessible using acta's document repository, Michael & Tusi are saving 5 hours a week on admin and communication tasks - a whopping 30% reduction on their previous processes.

It’s not just the venue that has benefited from its adoption of acta. The platform has also significantly reduced the time spent by talent on mundane admin tasks such as contracting and invoicing, with its amazing auto-population feature. This feature allows talent to automatically send standardised contracts and invoices containing their details, saving time and eliminating mistakes that can cause costly cancellations and logistical disruptions.

As a performer, dealing with Michael at The Greenhouse of Orange using acta has been an absolute pleasure. In particular, I love that acta automatically sends my talent invoices to the venue, as this saves me a lot of time. The fact that acta also provides Public Liability Insurance for my gigs is another big bonus, as it allows me to focus on what I do best, performing. - Kent Eastwood

Whilst the increased efficiency driven by acta for both the venue and talent has obviously been a huge plus for The Greenhouse of Orange, what’s most important is how acta has contributed towards the venue delivering on its core mission to improve their processes and provide high-quality entertainment.

We're very happy to be working hand in hand with acta. The platform not only reduces our administrative efforts, but enables us to access premium talent directly, making it affordable for us to raise the profile of the entertainment and establish The Greenhouse of Orange as the go-to entertainment venue in Orange. - Tusi Sola

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