The Brief:

Moomba Festival is Australia’s largest free community festival, held annually in Melbourne over the Labour Day long weekend. Since its inception in 1955, Moomba has become a staple of Melbourne’s cultural calendar, bringing together vibrant parades, thrilling rides, live entertainment and the much-loved Birdman Rally. A longstanding tradition of the festival is the crowning of Moomba Monarchs - high-profile personalities who embody the festival’s celebratory spirit and engage with the community throughout the event.

For the 2025 festival, the City of Melbourne set its sights on securing Sooshi Mango as this year’s Moomba Monarchs, recognising the beloved comedy trio’s infectious humour and strong connection with audiences as the perfect fit to lead the celebrations. To ensure a smooth and efficient booking process, the City were introduced to acta, by the talent’s management - a cutting-edge talent booking platform designed to streamline artist engagements.

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The Collaboration:

To secure Sooshi Mango efficiently, the City of Melbourne were introduced to acta, a cutting-edge talent booking platform that streamlines artist engagements. The platform allowed the events team to connect directly with the trio’s management, ensuring a fast and transparent booking process without intermediaries.

Using acta’s centralised system, all communications, contracts, and scheduling were managed in one place, eliminating delays and simplifying coordination. Its user-friendly interface facilitated clear discussions around performance expectations, availability, and logistics, ensuring every detail was finalised with ease.

Thank you to acta, Sooshi Mango really were the perfect Moomba Monarchs for 2025. It was so great to see the response from Melburnians and media alike - they really couldn’t get enough of them! – Events Communication Lead (City of Melbourne)

The Outcome:

Sooshi Mango’s participation as the 2025 Moomba Monarchs was a resounding success, adding an extra layer of excitement and energy to the festival. Their presence drew record-breaking crowds, with thousands turning out to see the trio take part in festival traditions, including the Moomba Parade and Birdman Rally.

acta’s seamless booking process let the City of Melbourne focus on delivering an unforgettable festival rather than complex negotiations, ensuring a well-organised event, reinforcing Moomba’s reputation and proving acta as a go-to for securing, managing and delivering top talent directly with their true representatives.

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