The Brief:

The Mandurah Crab Fest, one of Western Australia's largest free events, spans two vibrant days, offering a weekend filled with delectable cuisine and captivating entertainment in celebration of the Peel region's beloved blue manna crab.

A highlight of this annual extravaganza is the electrifying lineup of headline musical acts, consistently attracting crowds from near and far. This year, the City of Mandurah events team wanted to ensure the event’s entertainment remained a highlight and so the pressure was on!

The Collaboration:

With the assistance of acta’s Curation Team, City of Mandurah’s experienced Events Officer, Emma Townsend, swiftly worked through a list of carefully curated talent recommendations. Within days, she secured a contract with one of Australia’s most successful electronic dance music acts, The Potbelleez.

Once the enquiry had been made, acta's automated booking tools facilitated an efficient negotiation and exchange of agreement, setting the stage for a remarkable event.

The Outcome:

The event was a phenomenal success, drawing over 100,000 visitors to the Mandurah Foreshore. Attendees were not only enticed by the crabs but also thrilled by the incredible live music and entertainment. The Potbelleez delivered an unforgettable performance on Saturday night, leaving the crowd energized and eagerly anticipating Crab Fest 2025.

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