Case Studies
Sport
Activation
A 23,000 strong crowd descended on the Gabba on New Years Day, and, with the assistance of a world-class performers Peking Duk, cheered the Brisbane Heat on to their biggest victory in the history of the KFC Big Bash League.
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1 min read

The Brief:
In need of a headline act that would wow the loyal fans, the Brisbane Heat turned to acta for assistance in scoring Peking Duk, Australia’s favourite electronic music duo, for a pre-game show worthy of the occasion.
The Collaboration:
With the Adelaide Strikers scoring the Temper Trap as their post-game entertainment for the New Years Eve edition of Big Bash, the Brisbane Heat marketing team were after a line-up to match that of their southern counterparts, and acta was on hand to help.
Having settled on Peking Duk as the perfect headliners for the event. The Brisbane Heat team were able to reach out directly to their management through the messages feature on acta and ensure all details of the event and performances was communicated clearly between those involved. The teammate feature, which allows both parties to invite other relevant users to access the event communications and documents, was essential for such a large-scale event, guaranteeing that setlists, tech riders and scheduling information could circulate easily without any additional effort required from the Heat team.
Thanks to acta's assistance, we were able to bring Peking Duk to our pre-game and innings break show, delivering an electrifying performance that elevated the overall experience for our loyal fans. - Brisbane Heat Marketing Team
A Successful Outcome:
The evening was a roaring success both on and off the field. As well as accumulating one of the highest Big Bash scores in the league’s history, the stellar musical line-up helped the game draw in the second highest ratings of the season. The crowd numbers also indicated that the era of pandemic-attendance figures was well and truly over, and that more all-encompassing Big Bash events like this one would be on the horizon.
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