The Brief:

Marking 25 years of excellence, Mobile Travel Agents (MTA) set out to celebrate this remarkable milestone with its biggest annual national conference yet, Milestones and Momentum. Bringing the entire MTA community together in Adelaide, attendees were to expect hands-on training, inspiring keynote speakers, and invaluable networking opportunities, culminating with a spectacular Gala Dinner.

The Collaboration:

With the Anniversary Gala Dinner as the highlight of the conference, and seeking both an MC and musical entertainment, MTA turned to acta to book Australian actor, television host and singer-songwriter Rob Mills.

Using acta, MTA’s Marketing & Events Executive Brydie Cox connected with Cathy Baker at CMC Talent Management to confirm availability and manage logistics. This ensured Rob could contribute across the program, from hosting sessions to delivering a standout performance at the Gala Dinner.

Using acta made the search more streamline with plenty of talent options in one place. Direct communication with Rob’s team in platform ensured a smooth and efficient negotiation process. – Brydie Cox (Marketing & Events Executive, Mobile Travel Agents)

Images: MTA - Mobile Travel Agents

The Outcome:

The Gala Dinner was a fitting finale to MTA’s 25th Anniversary Conference, bringing together more than 400 delegates in a true celebration of community. Rob Mills seamlessly balanced his role as MC and featured performer, steering the evening with confidence and warmth while keeping the room engaged from start to finish.

The evening celebrated MTA’s momentum for the future, leaving guests with a lasting sense of pride in its achievements and excitement for what lies ahead.

acta creates a direct line between talent and bookers, making it easier to turn opportunities into successful outcomes. - Cathy Baker (Managing Director, CMC Talent Management)

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