The Brief:

Kia Australia “Is getting a Ute”, with the car maker confirming its entry into the local light commercial vehicle space realising the new model in 2025. To announce the launch, KIA’s marketing gurus devised a bold plan to feature Australian sporting figures starring in an advertisement of epic proportions.

The Collaboration:

Looking for a decorated Rugby League legend to add to the TVC’s stacked talent pool, content marketing and PR agency, ENTHRAL knew just where to look.

In no time, ENTHRAL’s producer Caley Jowers had her eyes set on the charismatic Wendell Sailor. The former professional rugby footballer is a four-time NRL champ and dual Australia in both rugby league and union, an incredible resume deserving of being in KIA’s iconic advertisement.

Thanks to acta, we had the chance to work with an amazing client; Wendell was delighted to be part of this advertisement alongside other Aussie sporting icons. - Tara Sailor (Talent Manager)

Caley kicked off the enquiry using acta, leveraging the platform's messaging portal to swiftly address queries and nail down all details with Wendell’s management. Contracts were exchanged, and event documentation flowed seamlessly among all parties, ensuring a smooth and hassle-free lead-up to the shoot date.

The Outcome:

Amassing millions of views across social media since the TVC’s release in March, many have touted this ad to be one of the greatest Australian advertisements ever. Among Wendell other stars included Ash Barty, Lance “Buddy” Franklin, Alexander Volkanovski and many more.

The legendary Aussie sports icons are seen to gather at the local — pouring beers, devouring schnitty’s and of course, loudly proclaiming who the brand-new Ute should be named after.

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