The Brief:

The Shire of Ashburton is a vast and remote area in the northwest of Western Australia, located in the heart of the Pilbara region. Spanning over hundred thousand square kilometres, it is named after the Ashburton River and features an extraordinary variety of landscapes from the red Hamersley Ranges to a rugged Indian Ocean coastline.

The Shire is home to a rich calendar of local events that celebrate creativity, connection, and the unique spirit of its communities. Two standout occasions that bring residents and visitors together each year are the Inspire Festival in Tom Price nestled on the rugged edge of the Hamersley Range and the Passion of the Pilbara Festival in the vibrant coastal community of Onslow.

acta has completely changed how we work with regional clients. It’s bridging the gap between major talent and local events, making big performances in remote towns a real possibility. – Ben Sarros (Booking Agent, Premier Artists)

The Collaboration:

With both community festivals scheduled just a week apart, a unique opportunity emerged to feature a single headline act across both events. Using acta, Jess Wilson, Director at The Event Mill, seamlessly connected with Ben Sarros, Booking Agent at Premier Artists, to secure legendary Australian rock band Hoodoo Gurus as the headline act.

The platform simplified every stage of the process, from the initial enquiry and fee negotiations through to confirming logistics, contracts, and travel arrangements, ensuring a fast and coordinated outcome for all parties.

The Outcome:

Across two weekends, the community showed up in droves as the Inspire Festival in Tom Price and the Passion of the Pilbara in Onslow delivered standout community events for the Shire of Ashburton. The highlight of both festivals was the incredible performance of the Hoodoo Gurus, drawing large crowds and creating a rare opportunity for residents to experience one of Australia’s most iconic rock bands live in their own towns. Together, these events highlighted the region’s community spirit and the impact of accessible, high-quality entertainment in remote Western Australia.

The opportunity to bring high calibre talent like the Hoodoo Gurus to regional festivals is incredibly exciting, and with acta, the whole process felt effortless. It opens up so much potential for future events. – Jesse Wilson (Director, The Event Mill)

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