The Brief:

Twenty years ago, Dove redefined beauty by showcasing it as genuine and real. Today, Dove’s global study reveals that AI is perpetuating unrealistic beauty standards, placing pressure on 1 in 3 women and girls to alter their appearance.

In response, Dove’s new campaign, ‘The Code,’ confronts the negative impact of AI on beauty representation and furthers its mission to transform how beauty is portrayed.

The Collaboration:

To elevate this transformational campaign, Dove sought out a standout host to lead an insightful panel discussion on redefining beauty standards and taking control of our influences. As a return user of acta, FORWARD Agency’s Isabella Worsley, jumped onto acta to enlist the charming and energetic Faustina ‘Fuzzy,’ Agolley.

Connecting with Fuzzy was made easy using acta's user-friendly messaging portal. The enquiry process allowed direct communication with Fuzzy’s management, enabling efficient detail gathering and a smooth, hassle-free booking for the event and campaign.

acta once again made booking talent easy and effective, resulting in a stellar event. This was my second time using the platform, and it continues to impress. - Isabella Worsley (Senior Account Executive, FORWARD)

The Outcome:

Fuzzy led a dynamic panel discussion that featured Danni Rowlands (The Butterfly Foundation), Chelsea Bonner (Bella Management) Kate Jones (Content Creator & Model) and Tess Giordimaina (Dove).

The panel was innovative, informative & incredible, discussing the ongoing impact of social media and generative AI on beauty standards, and Dove’s continued commitment to promoting authentic beauty.

Since 2004, Dove has challenged society, media, and the beauty industry to change its representation of women and be transparent about digital distortion. Despite progress, Dove’s new research indicates that much work remains.

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