The Brief:

Since 2014, Highland Property have been fundraising for the Sydney Children’s Hospital Foundation (SCHF) through their annual charity event, The Blue Lunch. Over the past 10 years, they’ve raised nearly $2 million for SCHF, making them the largest community donor.

Renowned for its exciting raffles, auctions, and fundraising initiatives, the event also provides top-tier entertainment for guests. To celebrate the events 10-year milestone, it aimed to deliver a memorable experience while continuing to generate significant donations for a vital cause.

For their anniversary event, the team at Highland Property set their sights on legendary Australian musician, songwriter, and producer Diesel (Mark Lizotte) as the headline act, to ensure a standout celebration filled with world-class entertainment.

The Collaboration:

For this year’s Blue Lunch, Rebecca Mulder, Head of Brand and Marketing at Highland Property, turned to acta to secure Diesel as the headline performer for the event’s 10th anniversary.

By engaging directly with New World Artists using acta’s streamlined platform, Rebecca efficiently managed the booking process. This seamless communication ensured a hassle-free experience from initial enquiry to securing Diesel as the headline act, making his performance a highlight of the celebration.

Having a platform like acta meant we could focus on delivering an unforgettable event while knowing the entertainment was locked in effortlessly - Rebecca Mulder (Head of Brand and Marketing, Highland Property)

The Outcome:

The 10th anniversary of The Blue Lunch was a resounding success, with Diesel’s electrifying performance leaving a lasting impression on all who attended. His masterful guitar work, soulful vocals, and signature blues-infused sound created an unforgettable atmosphere, perfectly complementing the milestone celebration.

Highland Property proudly raised $450,000 for the Sydney Children’s Hospital, bringing their total contributions to over $2.5 million since the event’s inception. This incredible achievement highlights their ongoing commitment to supporting world-class medical care and making a meaningful difference in the community.

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