The Brief:

Held each year in honour of Daniel Morcombe’s legacy, Dance for Daniel is the Foundation’s flagship fundraising gala, supporting child safety education across Australia. For its milestone 20th anniversary, the sold-out event was set to gather families, businesses, police, and community leaders under one roof, reflecting two decades of unwavering commitment to protecting children.

As the night approached, Brisbane City Hall was prepared to glow red, creating an emotional and striking backdrop for an evening planned to be filled with heartfelt speeches, moving tributes, and unforgettable entertainment. This year’s Dance for Daniel promised not just to be a celebration, but a reminder of two decades of impact and a renewed commitment to protecting our children.

The Collaboration:

To deliver a memorable finale to the evening, return user Karen Parsons knew exactly where to look to book headline talent. She jumped on to acta to secure The Potbelleez, the multi-platinum, ARIA Award-nominated group renowned for their electrifying live performances, and was connected directly with New World Artists, making the entire process smooth, efficient, and stress-free

Using acta’s document hub, New World Artists shared The Potbelleez’ set list, giving Karen the opportunity to review it and ensure the music matched the event’s tone. She also drove social media engagement and distributed key promotional materials through the platform, building anticipation for the big night. With acta seamlessly managing the logistics, Karen was free to focus on delivering a truly powerful evening that honoured Daniel’s legacy.

• The 20th anniversary of Dance for Daniel was a momentous celebration, and acta’s seamless platform made booking talent effortless, ensuring a smooth and efficient experience from start to finish. - Karen Parsons (Event Organiser, Dance For Daniel)

The Outcome:

The Potbelleez delivered a powerhouse performance that transformed Brisbane City Hall into a vibrant dancefloor, with their signature hits Don’t Hold Back and Hello getting guests on their feet from the very first track. Each song built on the last, creating an electric atmosphere that had the entire room moving as one.

As the finale to Dance for Daniel’s 20th anniversary, the performance brought the room together in a powerful moment of celebration, honouring two decades of community spirit and the work of the Daniel Morcombe Foundation. The Potbelleez closed the night with a high-energy set that left a lasting impression on everyone in attendance.

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