The Brief:

Canberra’s birthday parties are always taken to a new level when they reach a new decade, and this year it marked 110 years since the Capital’s official naming in 1913. This meant the celebration had to be bigger than ever, with up to 10,000 gathering in Commonwealth Park for a day of fabulous food, beverages, and entertainment from around the Australian Capital Territory.

The Collaboration:

With local acts the theme of the entertainment, the events team from the ACT Government were on the hunt for a headliner with ties to the city. Nathan and Melanie from Events ACT reached out to the acta talent curation team, and were put in touch with Safia’s agency, Cult Artists, using acta. After exchanging rider information, travel arrangements and most importantly, contracts, on the platform, the deal was done! Using acta was a new experience for both parties, and it is safe to say it was a positive one for all involved.

acta provided a smooth and easy process to share important information between the Events ACT and SAFIA teams. The event was a big success, with a crowd of Canberra music lovers turning out to enjoy a solid line-up of local talent topped off by an explosive performance from SAFIA. - Nathan Sciberras (Senior Event Officer, Events ACT)

The Outcome:

Anticipation for the event built steadily throughout the weeks of celebrations leading up to the date of Canberra Day itself, and the festival, which was completely free to the public, did not disappoint. Indie Pop trio Safia have performed for some of the liveliest crowds in the world and were the perfect closers for a day jam packed with Canberra’s biggest talents.

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