The Brief:

Bunnings Warehouse, one of Australia's largest and most iconic retailers, is known for its commitment to home improvement, outdoor living, and strong community connections. With a network of stores across Australia and New Zealand, Bunnings constantly looks for new ways to engage with customers.

To celebrate their team's passion for country music and local artists, the set out to team launch the first-ever Bunnings Warehouse Hoedown at the West Ipswich store in Queensland. The free, family-friendly event brought the community together with live country music, fun activities, and a welcoming atmosphere, reflecting the spirit of both the store team and the Bunnings brand.

The Collaboration:

To bring the Hoedown to life, the Australian DIY & hardware giant turned to acta to book talented musicians Dylan Wright, Charley Castle, and Chloe Styler for the West Ipswich community event. On acta, the Bunnings team were connected directly with the artists' representatives, streamlining the booking process and making it smooth, efficient and hassle-free.

As event details evolved, updates were easily managed within acta, and contracts were finalised quickly through a straightforward negotiation process. With logistics seamlessly handled, the Bunnings team were free to focus on creating a vibrant, family-friendly night that united the community through the power of music and celebration.

The Outcome:

The first-ever Bunnings Warehouse Hoedown was a huge success, welcoming around 600 locals for a night of live country music, family fun, and community spirit. Dylan Wright, Charley Castle, Chloe Styler, and Bunnings’ own Brandon Gaddes delivered standout performances that had the crowd singing and dancing along.

Families also enjoyed face painting, merch giveaways, a kids’ DIY workshop and a staple Bunnings community sausage sizzle. The Hoedown proved just how powerfully music and community can come together and a true boot-scootin’ good time!

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