The Brief:

One of the biggest events in the Armidale regional calendar, The Big Chill brings together live music, homegrown culinary delights, and local market stalls, in a celebration of all that makes the area special, just in time for winter. Alongside Aussie rock legends Dragon and Perth alt-rockers Birds of Tokyo, Lisa Hunt’s soulful presence was an absolute must for the festival organisers.

The Collaboration:

Armidale Regional Council’s Activation & Precincts Officer Laura Purkiss knew she wanted Lisa Hunt back, but this year she decided to do things a little differently by using acta to streamline the booking and event communication processes.

As multiple event documents were being uploaded to the platform, each party took advantage of the teammate feature to allow others involved in the event to access them all, whether it was site maps, timetables, or stage plans. This saved Laura and Lisa’s management from having to send out all the information separately, resulting in a far more efficient and relaxing build up to the festival.

I couldn't be happier with the success of The Big Chill Festival 2023, and I'm thrilled that our collaboration with acta made the booking and communication processes more efficient, allowing us to focus on creating a truly memorable experience for our attendees. - Laura Purkiss (Activation & Precincts Officer)

The Outcome:

The Big Chill is fast becoming a key tool in Armidale Council’s strategy to celebrate the region’s growth, and this year's edition was no exception, drawing in large crowds that spent the weekend revelling in great food, great drinks and, crucially, great music. As we look ahead, the must-attend event will only continue to to grow, and we can’t wait to work with Laura and her team to book another group of revered artists to take the stage in 2024.

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