The Brief:

Airlie Beach Festival of Music continues to stand as a signature event for the Whitsundays, bringing the coastal town to life through a vibrant celebration of heritage Australian musicians set against a tropical backdrop. Performances will unfold at the Whitsunday Sailing Club and across the heart of Airlie Beach, with bars, cafés, and iconic venues hosting more than sixty live shows.

With a history of welcoming some of the biggest names in Australian music, 2025 is shaping up to deliver the festival’s trademark energy once again, featuring welcome parties, after parties, and three full days of live music. Visitors from across Australia are set to descend on Airlie Beach for five days of entertainment, framed by one of the country’s most spectacular natural settings.

We partnered with acta for the first time in 2025 to help book Airlie Beach Music Fest and loved how easy the platform made everything. Being able to access all artist communications and documents in one place was a game changer. Bring on 2026! - Gavin Butlin (Festival Director, Airlie Beach Festival of Music)

The Collaboration:

Coordinating a festival lineup of more than sixty acts requires clear communication, efficient workflows, and the ability to manage multiple agencies at once. Using acta, Festival Director Gavin Butlin streamlined the entire booking process for Airlie Beach Festival of Music 2025, connecting directly with representatives from New World Artists, Premier Artists, AAA Entertainment, The Harbour Agency, and Laing Entertainment.

Through the platform, Gavin managed enquiries, negotiations, contracts, and documentation for a stacked lineup featuring The Screaming Jets, Diesel, The Black Sorrows, Choirboys, Bachelor Girl, Lloyd Spiegel, Jayne Denham, The Natural Culture, alongside 15 emerging artists. Rather than juggling email threads and spreadsheets, acta centralised every conversation and agreement in one place, making it easy to track progress, review offers, and coordinate multiple bookings simultaneously while ensuring nothing was missed as the lineup came together.

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The Outcome:

The 2025 Airlie Beach Festival of Music delivered another fantastic edition of this much loved festival, showcasing a high impact lineup and an infectious sense of energy across the Whitsundays. Crowds packed the Big Tent and surrounding venues, watching iconic Australian musicians deliver standout performances that created a vibrant atmosphere throughout the weekend.

Strong audience response and consistent turnout across the program reinforced the festival’s reputation as a key highlight on the Australian live music calendar, celebrating live music in a truly unique destination.

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