The Brief:

The Asia Pacific Incentives and Meetings Event (AIME) is Asia Pacific’s largest and longest running business events exhibition and learning platform. It connects a global community of business event professionals with industry suppliers through a seamless blend of human expertise and cutting-edge artificial intelligence.

To mark the opening of Asia Pacific’s leading business events exhibition, Il Mercato Centrale Melbourne is set to host the 2025 AIME Welcome Event. This exclusive AIMalfi Coast-inspired celebration will bring together over 2,000 business event professionals for an unforgettable evening headlined by award-winning Australian electronic music duo Sneaky Sound System.

The Collaboration:

When planning the AIME Welcome Event, Claire Graham, Operations Director at Talk2 Media, set out to secure a high-energy act that would close the night in spectacular fashion. Sneaky Sound System was the perfect choice, but with tight deadlines, she needed a fast and reliable way to make it happen. Turning to acta, Claire effortlessly connected with Sneaky Sound System’s booking agents at New World Artists, streamlining the entire process from initial discussions to final confirmation.

Using acta’s seamless communication tools, negotiating terms and securing the contract was quick and stress-free. The platform’s efficiency transformed what could have been a logistical challenge into a smooth and hassle-free experience, setting the stage for an electrifying night.

acta is a game-changer! Faced with an urgent deadline to secure talent for AIME’s Welcome Event, we relied on acta and it delivered flawlessly. The process was fast, seamless, and stress-free, ensuring we had top-tier talent without the usual hassle. – Claire Graham (Director of Operations and Content – AIME, Talk2 Media & Events)

The Outcome:

The AIME Welcome Night kicked off an unforgettable evening filled with world-class entertainment, lively networking, and immersive Italian-inspired hospitality.

The highlight of the night was Sneaky Sound System’s electrifying performance, filling the room with energy and excitement, keeping everyone on their feet, and setting the perfect tone for the conference in the days ahead.

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